J.B. in a cowboy hat walking down a small-town main street under the neon sign of the Howard Theatre

Out on a small-town main street, looking for the next story.

The newsletter

[Newsletter name]

Curious about everything. Explained like we're riding in the truck.

Every so often I find something I can't stop thinking about: a 90-year-old dance hall, a weird road sign, a family business that's outlasted everybody. I figure out how it works, who made it, and what the rest of us can steal from it. Then I write it up in plain English and send it your way.

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01 · What's in an issue

Five things, every time.

1

The Story.

One thing I found and the people behind it.

2

Steal This.

The one lesson you can take back to work on Monday.

3

Show and Tell.

A handful of links worth your click.

4

From the Archive.

One of my photos and the story behind it.

5

On the Road.

Where I'm speaking next and what's coming up on the show.

02 · Recent issues

Catch up.

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[Issue title]

[One-line teaser.]

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[Issue title]

[One-line teaser.]

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[Date]

[Issue title]

[One-line teaser.]

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Why I write it

Years ago a few friends and I ran a blog called PUBLIC SCHOOL. It was about design and science, written for regular people. This is the grown-up version, with more Texas and fewer rules about what counts as interesting.